Industry News, Ink Manufacturers News, Printers News

Siegwerk, Prismade Labs Collaborate on Interactive Packaging Innovations

Initial results show high degree of market potential for interactive packaging solutions for an increasingly digital world.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Siegwerk is working on innovative folding box applications for interactive communication between the product and the consumer. This is part of a development partnership with Prismade Labs, a start-up and FutureLab of the edding Group that was founded in 2016 to develop innovative technologies for brand authentication and document security.   The partnership between the two companies is the result of Siegwerk’s 2017 start-up program, through which the ink manufacturer is explicitly looking for ...

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